Implementation of branding workshops for cheese and meat products at Ioannina


13 January 2020


Aiming to the development of an integrated strategy for the promotion of the local agri-food products and the production of new cheese and meat production in Epirus, the Region of Epirus implemented a series of thematic workshops at Ioannina on Saturday 11th January 2020 at 09:30 a.m. in the KEK Euroidea, (Arx. Makariou 54) within the framework of MeDInno project.

Before each thematic workshop began, the MeDInno Project Manager, on behalf of the Region of Epirus, Mrs. Vasiliki Igoumenidou (executive staff member of the Region), presented the scope, actions, and expected results, of the Project. During the thematic workshops, the participants filled out one questionnaire related to cheese products and one related to meat products, aiming to obtain data to determine the commercial identity of these products. At the end of the thematic workshops, took place an open discussion, where attitudes and resolutions about the commercial identity of the cheese and meat products produced in the Epirus Region, were recorded.

MeDInno project is co-funded for 841.517,40 euro by European Regional Development Fund (ERDF) and national co-financing within Interreg V-A Greece-Italy Programme 2014-2020



Region of Epirus

Vicky Igoumenidou, 2651087115,

Regione Puglia – Joint Secretariat Communication Office

Carmela Sfregola +39 3493916007;

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Interreg V-A Greece-Italy Programme is an European Territorial Cooperation Programme that aims to help public institutions and local stakeholders to develop cross-border projects and pilot actions and to create new policy, products and services, with the final goal to improve the citizens’ quality of life. Strategically, the programme will enhance innovation in a number of fields such as blue growth, tourism and culture, agro food and cultural and creative industries. Interreg V-A Greece-Italy Programme aims to get maximum return from EUR 123 million financed per 85% by European Regional Development Fund (ERDF) and per 15% by the 2 member states through a national co-financing